Jay Z (and the rest of us) may have found our favorite new up-and-comer.
Since the launch of Tidal Rising—a feature of the streaming service aimed at helping emerging artists with an already solid following gain more exposure—ghetto gospel artist Sir The Baptist has been spotlighted as an artist to watch, both by Tidal and Made in America. The Chicago native will be one of over 60 artists to play the festival over Labor Day weekend among the likes of Gallant, Anna Lunoe, Rihanna, Tchami, and A$AP Ferg to name a few.
In his episode of “Where I’m From”, Sir The Baptist takes us through his hometown of Bronzeville, Chicago, from Nat King Cole’s house to his dad’s church. His debut release, aptly titled Preacher’s Kid, explores the artist’s religious and cultural roots in ways that are followed up by his tour through town.
“Bonnaroo is my church, or Made in America…I don’t have to necessarily be trapped in a building,” he says, and then motions to himself. “This can be the temple.”
Check out the video below, and be sure to catch Sir The Baptist on one of his upcoming tour dates.